the Varoom Varoom lounge
a collection of creative thinking resources
the Varoom Varoom lounge
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Meanwhile, in Columbia, to promote its new online radio station, Coke FM, to teenagers, Coca-Cola and its agency Ogilvy & Mather Colombia enlisted the help of a popular local band to drive users to its new platform.

The band played their set from a special stage suspended 50 metres above the adoring crowd. To bring their idols down to ground level (where they might actually be able to catch a glimpse of them), the audience had to download songs from the band’s new album using the Coke FM mobile site.

Each time the crowd hit a specified number of downloads, the stage was lowered by ten metres; within an hour the band had been successfully brought down to stage level, and Coke FM had racked up over 50,000 tracks downloaded via their mobile site.

The agency reports impressive results: 16 million people reached on free media, dwell time increased on the website by 800% and visits to the site went up by 337%. There are plans afoot to roll out the idea for events in Sao Paulo, Mexico City and Quito, Ecuador.

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Contagious post on Coke’s music activations

And Coke’s Olympics pavilion - a building that can be played like an instrument

Chocolate = Joy = Play = Cadbury's latest activation
Starbucks play their next card - Exclusive content
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Coca Cola has launched what looks to be a new Alternative Reality Game (ARG) based around the secret coke recipe and a guy called Doctor Pemberton.
They’ve seeded a video on YouTube embedded with hidden clues and links to a twitter page, ftp vault accounts, Facebook application pages, live video feeds and random micro-sites.
Click on the photo to see the video and get involved if you are an ARG enthusiast.
hiho_louann
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1 + 1 = 2.0
Design your own Wallpaper magazine cover
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“Adidas Sky Comic” project. 
The project, spans 13 Japanese cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels that are painted by football fans and national team supporters from all over Japan. 
A camera rigged to a remote controlled balloon is then taken up and the individual panels are photographed from the sky and uploaded to a dedicated adidas and JFA website where the entire story comes together as a digital comic book .’ 
This is an excellent activation example fusing art, culture and sport sponsorship.
hiho_louann
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Vice+Intel = The Creators Project
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What was your score?
Google’s fully playable Pac-man logo to celebrate the game’s 30th anniversary on Friday 21 May. Liked the ‘Insert Coin’ grey box next to the usual Search box. Nice.
hiho-ann
1 dialogue 5 stories
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Saw this a while back at duty-free.  So simple and fabulous given Smirnoff’s music links.
Speakers in a bottle-cover. Just plug in ipod, mix the vodkatini, et voila. 
hiho-ann
Solid activation by Pedigree dog food brand