the Varoom Varoom lounge

Meanwhile, in Columbia, to promote its new online radio station, Coke FM, to teenagers, Coca-Cola and its agency Ogilvy & Mather Colombia enlisted the help of a popular local band to drive users to its new platform.

The band played their set from a special stage suspended 50 metres above the adoring crowd. To bring their idols down to ground level (where they might actually be able to catch a glimpse of them), the audience had to download songs from the band’s new album using the Coke FM mobile site.

Each time the crowd hit a specified number of downloads, the stage was lowered by ten metres; within an hour the band had been successfully brought down to stage level, and Coke FM had racked up over 50,000 tracks downloaded via their mobile site.

The agency reports impressive results: 16 million people reached on free media, dwell time increased on the website by 800% and visits to the site went up by 337%. There are plans afoot to roll out the idea for events in Sao Paulo, Mexico City and Quito, Ecuador.

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Contagious post on Coke’s music activations

And Coke’s Olympics pavilion - a building that can be played like an instrument

sponsorship activation

Chocolate = Joy = Play = Cadbury's latest activation

Starbucks play their next card - Exclusive content

Coca Cola has launched what looks to be a new Alternative Reality Game (ARG) based around the secret coke recipe and a guy called Doctor Pemberton.

They’ve seeded a video on YouTube embedded with hidden clues and links to a twitter page, ftp vault accounts, Facebook application pages, live video feeds and random micro-sites.

Click on the photo to see the video and get involved if you are an ARG enthusiast.

hiho_louann

The Robinhoodtax initiative and movement is spearheaded by British film director Richard Curtiss and a coalition of 100 Non Governmental Organisations. With 170,885 Facebook fans signed up to date, it aims to raise funds to tackle poverty and climate change in the UK and around the world by taxing banks approximately 0.05% on transactions.

Watch the most popular viral so far, starring actor Bill Nighy as an uncomfortable-looking banker or go to http://robinhoodtax.org.uk/ to find out more.

Worth a look at the website to see how they are going about creating and sustaining this ‘movement’.

hiho_louann

Design your own Wallpaper magazine cover

This the future of event and activation visuals, and indeed projection or interactive installations in general.

Nokia & Seeper combined a high powered projection installation with dynamic face tracking, custom optical flow and a completely custom and crazy thing called arrow chess. The interactive projection mapping brings people right into the projection, from placing their face on the wall through to creating optical waves and arrows around them based off each individual’s movements.

hiho_louann

interactive installation

“Adidas Sky Comic” project.

The project, spans 13 Japanese cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels that are painted by football fans and national team supporters from all over Japan.

A camera rigged to a remote controlled balloon is then taken up and the individual panels are photographed from the sky and uploaded to a dedicated adidas and JFA website where the entire story comes together as a digital comic book .’

This is an excellent activation example fusing art, culture and sport sponsorship.

hiho_louann

sponsorship activation

creative use of technology

“Adidas Sky Comic” project.
The project, spans 13 Japanese cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels that are painted by football fans and national team supporters from all over Japan.
A camera rigged to a remote controlled balloon is then taken up and the individual panels are photographed from the sky and uploaded to a dedicated adidas and JFA website where the entire story comes together as a digital comic book .’
This is an excellent activation example fusing art, culture and sport sponsorship.
hiho_louann

Projection mapping is all the rage and this ACDC - Iron man execution shows why!

Highly engaging - it is bound to be an unforgettable experience.

hiho_louann

interactive installation

Vice+Intel = The Creators Project

What was your score?

Google’s fully playable Pac-man logo to celebrate the game’s 30th anniversary on Friday 21 May. Liked the ‘Insert Coin’ grey box next to the usual Search box. Nice.

hiho-ann