Suppose Winston Churchill had said ‘we owe a lot to the RAF’ instead of ‘never was so much owed by so many so few’, do you think the impact would have been the same?
Logic and over-analysis can immobilise and sterilize an idea. It’s like love. The more you analyse it, the more it disappears.
— Bill Bernbach
Posted January 22, 2012 at 10:18pm
