the Varoom Varoom lounge
a collection of creative thinking resources
"Ed Catmull, president of Pixar (a company that knows a thing or two about building long-term value through creativity), describes the fallacy of an individual creative genius with a singular idea.
The complexity of product development involves so many ideas that what is required is an ideas-from-anywhere approach, a large multi-disciplinary group, behaving creatively, marshalled around a vision, working together as a team to solve a large number of problems.
Constant effort to avoid error is counter-productive, meaning it’s better to fix problems than to solve them, and the creative leader’s role is to facilitate the group, to mix things up, but keep the vision clear: “When we say we are director led…the way we can tell when they are not leading is if people say they are not following.”"


I agree.  Good creative facilitation is key to driving decent collaboration between specialists and input from across the board, whilst helps avoid the ‘death by committee’ trap. Also, having a basic idea development process to guide the group helps too.  It allows specialists and generalists each to play their role along the pipeline,  strengthening the output versus diluting it.


    1. Timestamp: Friday 2011/12/30 11:21:08collaborationpixarcreative processcreative democracy