One site One song Many people
Two similar ideas … both are versions of what has become a relatively classic interactive idea formula.
1. Starbucks Love Project - Visitors to the Starbucks Love Project site watched a live satellite feed of over 156 countries uniting to sing “All You Need Is Love” at exactly the same time. People could then upload a video of their own performance to the map and watch thousands of videos from all around the world.
All submissions contributed to the Global Fund to fight AIDS in Africa.
2. Halifax Christmas Song for Save the Children. User-generated video uploads of people singing a Christmas carol in a virtual choir. Each song or upload raising funds for Save the Children. The Halifax idea is nicely executed from a social point of view.
Both seem to slightly miss the mark.
Ann
