KIRKPATRICK: How do you balance working at two companies simultaneously? ...– Interview between Techonomy and Jack Dorsey (Chairman Twitter; Exec Chairman Square) Via Ann Longley
As you grow your knowledge grows, but it’s increasingly focused within a...– Sophie Harrison is a hospital doctor in South Yorkshire, writing for the FT Weekend magazine in her column The Doctor
The first signs of spring I call ‘Action Week’– Hockney
We live with a value system that I call the Extrovert Ideal – the omnipresent...– from The Guardian (via Mr Smith) Worth reading the whole article, introvert/ extrovert aside, we fall into the conformity habit so easily. Here’s to diversity.
CatCam the movie - as shown at SXSW →
SXSW topics, trends, thought starters →
Useful snapshot of the SXSW action this past weekend, and some leads to dig deeper on and explore … Ann
There are these two young fish swimming along, and they happen to meet an older...– David Foster Wallace via Mr S … via Michelle W
Edlabs, an education innovation and thinktank/lab at Harvard University partnered with Droga5 to create MILLION, a mobile phone-centred incentive programme rewarding students with airtime in exchange for studying well. Ann
Without order, planning, predictability, central control, accountancy,...– E. F. Schumacher, followed by Jeremy Bullmore.
A theme that has struck me particularly this year (at Davos) has been the shift...– Aviva’s Amanda Mackenzie talking trends that emerged at Davos this year A nice way of looking at things - the thought of helping customers to make a difference to their footprint through the products they use/ how they use the products, not just focusing on the big brands doing direct CSR...
Hold your beliefs lightly– Grayson Perry
Creativity sells →
A follow up on a link I shared end of last year Millward Brown analyses Cannes Lions, Effies and IPA Effectiveness to establish that emotionally engaging ads are effective… (to be frank this strikes me as such a Homer Simpson “doh!” statement, but I guess I am missing something) Also struck me how traditional advertising-focused (tv or print ad executions) this is. The...
Coke collaborate with Sundance to explore... →
Interesting collaboration by Coke, Sundance and McCann to explore storytelling across multiple platforms …. Transmedia pioneer Lance Weiler’s there (Head Trauma was one of the first real forays into ‘transmedia’ type storytelling)….and Chris Milk (the guy behind Arcade Fire’s Wilderness Downtown video/ html 5 google chrome project) What are we, the media...
The great unknown →
thanks Mr Marx. So true - to stay uncertain for as long as possible before narrowing down and tightening an idea …. Ann
coke define content →
Just in case you haven’t seen this. A useful summary of the current marketing approach. Ann